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Advertorials are essentially advertisements in the form of paid editorial content placed on web sites. The word "advertorial" is a combination of the words "advert" and" editorial." Advertorials are often used to promote businesses, products, and services. Wikipedia dates the birth of the term to 1946. Many people use adverts to drive traffic to websites. Advertorials can appear on many different types of web sites. These include content sites like blogs, directories, and online magazines. Advertorials can also appear in email groups, chat rooms, and newsgroups. An advertorial is a text advertisement on a web site that draws attention. It usually features text or sometimes graphics. The most common places for adverts are on the home page of a web site, in the footer, and in the inner pages. The purpose of an advertorial is to draw a visitor to a particular web site. A web site can have several adverts, placed on different levels, and each will serve a dif

The New York City Police Department ( NYPD ), officially the City of New York Police Department , is the primary law enforcement agency within the City of New York. Established on May 23, 1845, the NYPD is one of the oldest police departments in the United States, and is the largest police force in the United States. The NYPD headquarters is at 1 Police Plaza, located on Park Row in Lower Manhattan near City Hall. The NYPD's regulations are compiled in title 38 of the New York City Rules . The NYC Transit Police and NYC Housing Authority Police Department were fully integrated into the NYPD in 1995. The NYPD services include the Emergency Service Unit, K9, harbor patrol, air support, bomb squad, counter-terrorism, criminal intelligence, anti-organized crime, narcotics, public transportation, and public housing. The NYPD employs around 55,000 people, including 36,000 uniformed officers. According to the official CompStat database, the NYPD responded to nearly 500,000 reports of c

The Municipal Police were established in 1845, replacing an old night watch system. Mayor William Havemeyer shepherded the NYPD together. In 1857, it was replaced by a metropolitan force. The New York City Transit Police and the New York City Housing Authority Police Department were merged into the NYPD in 1995. The NYPD appointed its first black officer in 1911, and the first female officers in 1918. In 1994 the NYPD developed the CompStat computer system for tracking crime geographically. This award-winning system has since been implemented by a number of other police departments in the US and overseas. Research is mixed on whether CompStat had an impact on crime rates.

As of July 2020, the NYPD's current authorized uniformed strength is 35,783. There are also 19,454 civilian employees, including approximately 4,500 auxiliary police officers, 5,500 school safety agents, and 3,500 traffic enforcement agents currently employed by the department. The Police Benevolent Association of the City of New York (NYC PBA), the largest municipal police union in the United States, represents over 50,000 active and retired NYC police officers. Of the entire 35,783-member police force in 2020: 47% are white and 53% are members of minority groups. Of 23,464 officers on patrol: 43% (10,162) are non-Hispanic white 57% (13,302 are Black, Latino (of any race), or Asian or Asian-American. Of 5,289 detectives: 52% (2,771) are non-Hispanic white 48% (2,518) are Black, Latino (of any race), or Asian or Asian-American. Of 4,550 sergeants: 52% (2,379) are non-Hispanic white 48% (2,171) are Black, Latino (of any race), or Asian or Asian-American. Of 1,706 lieutenants: 59%

The NYPD has a broad array of specialized services, including the Emergency Service Unit, K9, harbor patrol, air support, bomb squad, counter-terrorism, criminal intelligence, anti-gang, anti-organized crime, narcotics, public transportation, and public housing. The NYPD Intelligence Division & Counter-Terrorism Bureau has officers stationed in eleven cities internationally. In 2019 the NYPD responded to 482,337 reports of crime, and made 214,617 arrests. There were 95,606 major felonies reported in 2019, compared to over half a million per year when crime in New York City peaked during the crack epidemic of the 1980s and 1990s. Reported Number of Major Felony Offences Crime 1990 2000 2010 2019 Murder 2,262 673 536 319 Rape 3,126 2,068 1,373 1,755a Robbery 100,280 32,562 19,486 13,371 Assault 44,122 25,924 16,956 20,696 Burglary 122,055 38,352 18,600 10,783 Larceny 108,487 49,631 37,835 43,250 Auto Theft 146,925 35,442 10,329 5,430

This section needs additional citations for verification . Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources:  "New York City Police Department" – news  · newspapers  · books  · scholar  · JSTOR ( July 2019 ) (Learn how and when to remove this template message) Officers graduate from the Police Academy after five and a half to six months (or sometimes more) of training in various academic, physical, and tactical fields. For the first 18 months of their careers, they are designated as "Probationary Police Officers", or more informally, "rookies". There are three career "tracks" in the NYPD: supervisory, investigative, and specialist. The supervisory track consists of nine ranks; promotion to the ranks of sergeant, lieutenant, and captain are made via competitive civil service examinations. After reaching the rank of captain, promotion to the ranks of dep

The Department is administered and governed by the Police Commissioner, who is appointed by the mayor. Technically, the Commissioner serves a five-year term; as a practical matter, they serve at the mayor's pleasure. The commissioner in turn appoints numerous deputy commissioners. By default, the commissioner and their subordinate deputies are civilians under an oath of office and are not sworn officers. However, a commissioner who comes up from the sworn ranks retains the status and statutory powers of a police officer while serving as commissioner. This affects their police pensions, and their ability to carry a firearm without a pistol permit. Some police commissioners carry a personal firearm, but they also have a full-time security detail. Commissioners and Deputy Commissioners are administrators who supersede the chief of department, and they usually specialize in areas of great importance to the Department, such as counterterrorism, support services, public information, lega

In the 1990s the department developed a CompStat system of management which has also since been established in other cities. The NYPD has extensive crime scene investigation and laboratory resources, as well as units which assist with computer crime investigations. In 2005, the NYPD established a "Real Time Crime Center" to assist in investigations; this is essentially a searchable database the pulls information from departmental records, including traffic tickets, court summonses, and previous complaints to reports, as well as arrest reports. The database contains databases to identify individuals based on tattoos, body marks, teeth, and skin conditions, based on police records. NYPD also maintains the Domain Awareness System, a network that provides information and analytics to police, drawn from a variety of sources, including a network of 9,000 publicly and privately owned surveillance cameras, license plate readers, ShotSpotter data, NYPD databases and radiation and che

The Quinnipiac University Polling Institute has been regularly measuring public opinion of the NYPD since 1997, when just under 50% of the public approved of the job the NYPD were doing. Approval peaked at 78% in 2002 following the World Trade Center terrorist attacks in September 2001, and has ranged between 52 and 72% since. Approval varies by race/ethnicity, with black and Hispanic respondants consistently less likely to say they approve of the job the NYPD are doing than whites. In 2017 the Quinnipiac poll found that New York City voters approve of the way NYPD in general does its job by a margin of 67-25%. Approval was 79-15 percent among white voters, 52-37 percent among black voters, and 73-24 percent among Hispanic voters. 86% of voters said crime is a serious problem, 71% said police brutality is a serious problem and 61% said police corruption is a serious problem. A 2020 poll commissioned by Manhattan Institute for Policy Research reported that the public approve of the NYPD

The NYPD has a history of police brutality, misconduct, and corruption, as well as discrimination on the basis of race, religion and sexuality. Critics, including from within the NYPD, have accused the NYPD of manipulating crime statistics. In 2009, NYPD officer Adrian Schoolcraft was arrested, abducted by his fellow officers and involuntarily admitted to a psychiatric hospital after he provided evidence of manipulation of crime statistics (intentional underreporting of crimes) and intentional wrongful arrests (to meet arrest quotas). He filed a federal suit against the department, which the city settled before trial in 2015, also giving him back pay for the period when he was suspended. The Civilian Complaint Review Board is an all-civilian, 13-member panel tasked with investigating misconduct or lesser abuse accusations against NYPD officers, including use of excessive force, abuse of authority, discourtesy and offensive language. Complaints against officers may be filed online, by m

The NYPD is affiliated with the New York City Police Foundation and the New York City Police Museum. It also runs a Youth Police academy to provide positive interaction with police officers and to educate young people about the challenges and responsibility of police work. The department also operates a citizen Police Academy, which educates the public on basic law and policing procedures.

According to the Officer Down Memorial Page, the NYPD has lost 930 officers in the line of duty since 1849. This figure includes officers from agencies that were later absorbed by or became a part of the modern NYPD, in addition to the NYPD itself. This number also includes officers killed on and off duty by gunfire of other officers on duty. The NYPD lost 23 officers in the September 11, 2001 attacks, not including another 136 who died later of illnesses related to their work following the attacks.

The New York City Police Department vehicle fleet consists of 9,624 police cars, 11 boats, eight helicopters, and numerous other vehicles. Responsibility of operation and maintenance lies with the NYPD's Support Services Bureau. The current colors of NYPD vehicles is an all-white body with two blue stripes along each side. The word "POLICE" is printed in small text above the front wheel wells, and as "NYPD Police" above the front grille. The NYPD patch is emblazoned on both sides, either on or just forward of the front doors. The letters "NYPD" are printed in blue Rockwell Extra Bold font on the front doors, and the NYPD motto " C ourtesy, P rofessionalism, R espect" is printed on the rear ones. The unit's shop number is printed on the rear decklid. The shop number is also printed on the rear side panels above the gas intake, along with the number of the unit's assigned precinct. A modified paint scheme, with dark blue (or black, for

On duty edit New NYPD officers are allowed to choose from one of three 9mm service pistols: the SIG Sauer P226 DAO, Glock 17 Gen4, and Glock 19 Gen4. All duty handguns are modified to a 12-pound (53 N) NY-2 trigger pull. The Smith & Wesson 5946 was issued to new recruits in the past; however, the pistol has been discontinued. While it is no longer an option for new hires, officers who were issued the weapon may continue to use it. Shotgun-certified officers were authorized to carry Ithaca 37 shotguns, which are being phased out in favor of the newer Mossberg 590. Officers and detectives belonging to the NYPD's Emergency Service Unit, Counter-terrorism Bureau and Strategic Response Group are armed with a range of select-fire weapons and long guns, such as the Colt M4A1 carbine and similar-pattern Colt AR-15 rifles, Heckler & Koch MP5 submachine gun, and the Remington Model 700 bolt-action rifle. Off duty edit The firearms approved by the NYPD for off-duty carry are the Gloc